Selected clients
In markets where trust has to be earned in detail.
Positioning and messaging for visionary teams in industrial, energy, and climate markets. Built to help you win business in long buying cycles.
A buying decision that starts with one conversation still has to move through six more stakeholders, months of delay, three competing alternatives, and someone in procurement who was never in the room.
That is where positioning is tested, when the message has to carry the context with it.
Found in Context maps buyer priorities, market pressure, and the competitive landscape, then builds positioning and messaging that holds up across the full cycle.
The best positioning is rooted in research, and that is the part we love. We talk to your leadership, interview your customers, and scout your competitors to map what earns trust from buyers and investors.
Your ambition sets the direction. Together, we turn market research and your team’s expertise into a clear position, a compelling value proposition, and a story backed by proof. One your team believes in and is ready to take forward.
Buyers rarely decide in the room with you, so we write for the rooms you do not see. We turn the strategy into case studies, decks, and web copy that hold up through months of comparison.
You know your offer is strong.
We make it easy for the right prospects to see it that way too.
We explore your market and materials to uncover opportunities for your positioning and messaging.
You get a context map and practical recommendations for making the most of them.
Found in Context is built on the belief that strong communication starts before the message. It starts with understanding the market, the buyer, the system around the decision, and the context that makes an idea worth paying attention to.
My name is Deyanira Borisova, and I am a communications and marketing strategist with experience across corporate, startup, and freelance environments. I've worked on positioning, content strategy, sales enablement, research, and messaging for B2B services, technical products, and expert-led businesses — including teams working in long buying cycles where trust, clarity, and timing matter.
My work combines strategic marketing, audience research, systems thinking, and editorial judgment. I help teams understand what their market needs to know, what their buyers are trying to make sense of, and how to turn that into communication that is clear, credible, and useful.
Found in Context exists for businesses that do not need more noise. They need sharper thinking, stronger positioning, and the right context behind the message.
Marketing & Sustainability
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Coming soon
Climate & Systems
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Coming soon